Part of the 2012 Sustainability Lecture Series
Ph.D. UC Irvine and Executive Director of Ecofficiency.org
Sustainability is a fragmented and disjointed movement – one that focuses on a wide range of objectives, which result in a variety of outcomes depending on stakeholder capacity and prioritization. As the sustainability movement evolves, the business sector has arguably become its most significant driver…largely based on ROI – "return on investment." This emphasis has driven innovation and acceptance in some areas of sustainability, while limiting growth and inclusion in others.
Profit, innovation, value, and ethics have not traditionally mixed well. This panel presentation will explore how sustainability is being addressed from within Orange County’s business community, some of the challenges each panelist has faced, where they feel the sustainability movement has fallen short (from a business perspective), and how these shortcomings can be adequately addressed.
Executive Chef, Duke’s Restaurant (TS Restaurants)
Principle, AEF Consultants
Principle, Core Capital Investments